About Jinja
Jinja designs and produces a wide range of original, handcrafted home products made from 100% recycled textile waste.
Founded by Portuguese designer Norma Silva, in 2012, Jinja seeks to share enjoyable rituals from our daily life through beautiful, sustainable products.
The respect for nature underlies their entire eco-design creative process, based on the concepts of the circular economy. The focus is to reuse materials waste from industry and transform them into the raw materials to produce their products, like textile selvage and wood, reducing their environmental impact.
In their collections, had already the collaboration of the Australian designer Tom Allen in the design of drink coolers and setting up the business model and marketing strategies. And the partnership of Portuguese design studio Musgo, on the Entrelaçado lamp.
Jinja products are responsibly handmade in Portugal, using recycled and eco-materials.
About designer
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Norma Silva
Founded Jinja in 2012 with a strong desire to create beautifully handmade designed products in a completely sustainable way.
She always places great attention on eco-design and sustainability within both her work and personal life, a concern since her first studies in product design at ESAD-Matosinhos, Portugal.
She believes that the designer should have a main role in changing behaviors and consciousness of the consumers.
She lived in Barcelona, where she made the Master of Product Design, at Elisava and a intership in Novell-Puig Design. In Los Angeles, worked in design and art studio Ball-Nogues Studio. And in Madrid, she made the Set Design Master, by IED Madrid.
After these experiences her design vision took a more manual than industrial approach and she began to work with a much more personalised, handcrafted emphasis.